BRANDING & LITERATURE
Alresford Beauty, Alresford required a refreshing new look for their Salon. The previous design lacked presence in the high street.
The client was keen to use a strong pink throughout the brand and requested a symbol/motif that evoked the feeling of beauty, makeup, swirls of hair etc. The use of the Gill Sans font added a contemporary feel to the designs.
The strong branding had to be introduced to the shop front. With a minimal area for signage the design needed to be bold and instantly recognisable.
The lettering on the shop front had to be raised on pins. The thin contemporary font proved challenging for the shop fitter, but the results were well worth the extra time and effort.