If it needs power it’s likely to be digital. If it’s used to send a message then it’s Digital Media

Get the most from your digital media

The digital media tools you choose for you business should work seamlessly with each other. Your business will already being using some form of digital media. You may already have a website to promote your business or using emails to communicate with your customers. Your social media pages may have been set up for sometime and you know that you can get some sort of report from Google but how well are they all working well together?

Digital media channels change almost daily and businesses are expected to keep up with the opportunities they bring. There can be great confusion over how many and which tools to use for your business.

Our job is to make sure these tools are working for you.

What is Digital Media?

Digital Media encompasses a wide range of things, but the core components of digital media are listed below.

Website Design & Build

From domain registration and hosting to full website design and build, we can help promote you business online. We build or rebuild beautiful brochure style websites and fully functional shopping websites for you to manage. Every site is carefully put together so that it can be easily found and displayed by Google and other search engines.

Websites are built for your customers not for you. Our first task will be to understand your customers so that we can build a website for them.

Social Media

Love it or hate it, Social Media cannot be ignored. It’s here to stay!

When managed properly, social media can be of great benefit to your business providing opportunities to reach new customers. If social media forms part of your marketing activities, it’s vital that your chosen platform is the one most commonly used by your target audience.

Our job is to keep up with social media technology and ensure they integrate seamlessly with all your marketing activities.

Website Management and Online Marketing

Your website is often the first point of contact a customer will have with you. If it’s not ‘up to speed’ it can leave the wrong impression. Our job is to manage your website much the same way a car engineer services your car, keeping it running and safe and carrying out repairs when needed.

We also make sure your website is seen in the search engines. We’re not going to guarantee the top spot but will work on ensuring your website is visible to your local and targeted audience.

E-Commerce Marketing

Many businesses now have an E-Commerce website, offering customers an opportunity to buy products online. Operating and managing an E-Commerce takes more effort than a standard website but, means your business will have another outlet and be seen by a much wider audience. Driving visitors to your E-Commerce website via search engine, social media and email marketing will increase the chances of sales.

Our job is help you take advantage of all the tools available to help your E-Commerce website succeed.

Database Management and Email Marketing

The saying “the money is in the list” can not be ignored even in a fast growing, social media, driven world. A well kept and accurate database is, quite simply, gold dust. Creating the right message and the choosing a suitable format to send your message can mean the difference between a new customer or a deleted email.

Email marketing is still a significant marketing tool. Ignore it at your peril!

Analytics

If you can’t measure it, then you can’t manage it! Analytics software are vital marketing tools giving you measurable and structured feedback on the performance of your website. Analysing the data and reports will help you discover how your customers are behaving on your website. How and where they found your site, the pages they visited and length of stay on each page is all basic but essential information required to improve the performance of your website.

We can help you understand and interpret this data to improve your business.