Is your website mobile friendly

Woman sat at desk looking at mobile phone

Why it’s important that you have a mobile friendly version of your website

With up to 58% of websites worldwide being viewed on mobile devices (phones and tablets), Google has rolled out its ‘mobile-first indexing’. This means that Google will be indexing the mobile version of your website ahead of a desktop version of your website before ranking where your site is positioned on the search results page.

If your website isn’t mobile friendly or, has errors attached to its mobile version, your site is likely to appear much lower down in the search results page. As a result your business may be loosing out on visitors and customers.

This applies to the mobile version only as Google will then crawl and index your desktop version and rank it separately.

In 2018, 58% of website searches were carried out on a mobile device. This is expected to rise to 80% by the end of 2019.

What you need to do

To ensure that your website continues to generate visitors and customers it’s important to check to see if your website is mobile friendly. Thankfully, Google has a much improved ‘Mobile Friendly Test‘ tool. This easy to use tool will identify if your website is mobile friendly or not. You can also check to loading speed of your website using Googles ‘Test My Site‘ tool.

If your site passes the check, you’re ok but, there is still a great deal that can be done to improve your websites position on mobile and desktop devices.

If your website fails the check then, you need to do something about it and quickly.

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