THE BRIEF
Forum Media & Design were briefed to provide cost effective product packaging for the client.
The packaging had to have strong shelf presence in the southern co-operative stores for a minimal cost. This was achieved by using a die cut to create a bee that stood up in relief from the packaging.
Bright citrus colours were used to reflect the flavours of the biscuits.
BRANDING
An accent colour was chosen to offset the yellow and brown of the bee motif.
No corporate font had been used throughout Little Bee’s literature which left it looking disjointed.
The introduction of a clean, contemporary font across all business stationery and promotional material helped to strengthen the brand.