Marketing is a jigsaw puzzle that looks amazing when you have all of the pieces in the correct place
Marketing Strategy and Planning
Simply put, your marketing strategy defines how your product or service will benefit your customers and how your unique selling points will give you the edge in the marketplace. Your marketing plan sets out how you are going to put your marketing strategy into action. Both are organic, ever changing and evolving, just like your customers.
Our role is to help you create or revisit your marketing activities to ensure you are getting the best return from your investment, keeping you up to speed with customer and competitor behaviour and holding your hand through the minefield of marketing options available to you and completing your jigsaw.
Marketing services we can provide
Search Engine Optimisation (SEO)
What is SEO?
SEO, which stands for Search Engine Optimisation, is the strategic process of enhancing a website’s visibility and ranking on search engines like Google. This involves optimising various aspects of the website, such as its content, structure, and technical elements, to make it more appealing and relevant to both search engines and users. The goal of SEO is to increase organic (non-paid) traffic to the website by improving its position in search engine results pages, ultimately leading to greater online visibility and potential for attracting relevant visitors.
We use specialist software to improve SEO for many businesses throughout Hampshire.
Pay-Per-Click Advertising/Google Ads (PPC)
What is PPC?
Pay-per-click advertising or PPC, also known as Google Ads, is a powerful online advertising platform provided by Google. It enables businesses to create and display ads that appear on Google’s search results pages and across its extensive network of websites and apps.
Using Google Ads, advertisers can precisely target their audience based on keywords, demographics, location, and other criteria. They only pay when users click on their ads, making it a cost-effective way to drive traffic to their websites and generate leads or sales. Google Ads also provides valuable data and analytics to help advertisers measure the effectiveness of their campaigns and make data-driven decisions to optimise their online marketing efforts. It’s a versatile and results-driven tool for businesses looking to increase their online visibility and reach a wide audience in a targeted manner.
We regularly run PPC campaigns for clients, and many find it to be a cost-effective way of advertising as the budget for advertising is entirely dependent on the client, it can be as little or as much as you want.
What is Email Marketing?
Email marketing is a highly effective digital strategy that involves sending targeted emails to a carefully cultivated list of subscribers. It is a means of communicating with your audience, sharing valuable information, and promoting products or services using email messages.
For our clients, we can craft engaging and informative emails, often personalised for specific segments of their audience, to nurture customer relationships, drive engagement, and encourage desired actions like making a purchase or signing up for a newsletter. It is an excellent way to stay in touch with your customers, deliver relevant content, and promote your brand in a cost-effective manner.
Get in Touch
Contact us today to see how we can help your business.
More information can be found on our contact page here.