Woodfire

THE BRIEF

Woodfire Pizza/Mezze based in Stockbridge High Street, Hampshire. Being a new business the client required branding, a shop front, logo, website and various literature. The brief set was to create a unique brand that broke away from the usual commercial design criteria used for most pizza establishments.  The client wanted a  parisian cafe culture feel using citrus colours.

BRANDING

After many variations the client settled upon a more contemporary design with a muted citrus colour scheme.  The slightly organic look to the flame proved a popular design.  The logo had to function on various colour backgrounds and be legible at small sizes.  The yellow being slightly ochre in colour to avoid visability problems when used on a white background.

WEBSITE DESIGN

The website designed to reflect the appearance of the restaurant. The site developed to incorporate the latest menu’s. The sites content management system allowed the client to quickly make alterations to menus and add new imagery.

The site had to allow the user to sign up to the latest enews and retain the data for use with the mailchimp database.

After many variations the client settled upon a more contemporary design with a muted citrus colour scheme.  The slightly organic look to the flame proved a popular design. 

The logo had to function on various colour backgrounds and be legible at small sizes.  The yellow being slightly ochre in colour to avoid visability problems when used on a white background.

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