As the owner of a website your will want to know how well it’s performing. The number of enquiries or sales your website generates is a good indicator but, to really understand how well your website is performing you’ve got to get into the statistics.

“But there are so many statistics to look at and I don’y know what they mean!” I hear you cry. That is very true. You have to facilities to identify every piece of traffic to your website, how people behave and what pages they like. But, you do not have the time to look at statistics because you are too busy running your business.

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Measuring and monitoring your keywords is a fundamental part of measuring the performance of your website. After all, keywords are what you’ve built your business around, they are what you expect customers to type into search engines to possibly find you on line and they are what you have used in your websites page titles and content. 

You really haven’t got the time to sit at you computer and input your keywords in to Google then scroll through the listings to see where your website is ranked.